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Ace Retail Group announced plans for a new Westlake Ace Hardware at 99 Old Sugar Creek Road in Fenton, Missouri. Remodeling is scheduled to begin in early 2027, and the company anticipates a soft opening in summer 2027; the schedule and other store details could change.
Ace Retail Group plans to open a Westlake Ace Hardware in Fenton, Missouri, expanding the retailer’s presence in the greater St. Louis area. The store is planned for 99 Old Sugar Creek Road, with remodeling scheduled to begin in early 2027 and a soft opening anticipated for summer 2027.
The planned store will occupy a free-standing building of about 12,500 square feet that formerly housed a Goodwill. About 11,000 square feet is expected to be retail space. The site has a large parking lot and access from New Sugar Creek Road, according to the report by Hardware Retailing.
Ace Retail Group announced the project on October 29, 2026. The company’s timeline calls for remodeling to start in early 2027, followed by a soft opening it anticipates in summer 2027. The announcement does not give a specific construction start date or opening day.
Ace Retail Group currently owns and operates six Westlake Ace Hardware stores in the St. Louis area: Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton location would extend that local network. The source describes Fenton as a suburban community with about 28,000 area residents.
A Seventh Store for St. Louis
The Fenton project would give shoppers in the area another planned local option for hardware, home repair and project supplies. Its location in an existing, standalone building also means the announcement concerns a specific redevelopment site rather than an unspecified future market entry. The stated retail area is about 11,000 square feet, within a larger building that includes additional space.
For Ace Retail Group, the store would add to six locations it already operates in the greater St. Louis area. The company says the expansion is intended to serve more homeowners; that is its stated rationale, not a measure of anticipated customer demand. The announcement does not provide expected staffing, investment costs, sales projections or a breakdown of products and services. Those details will affect how residents and nearby businesses assess the project once they are available.
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Westlake’s Existing Local Network
The new store is part of Ace Retail Group’s Westlake Ace Hardware operation, rather than a reported change to the ownership of the existing stores. The company already operates locations in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington, according to Hardware Retailing. The planned Fenton site would add another address to that list if it proceeds on the announced schedule.
The proposed building was formerly used by Goodwill and is described as free-standing, with parking and access from New Sugar Creek Road. The report does not say whether the building has been purchased or leased, or whether permits and other approvals have been secured. Those points are separate from the company’s stated plans to remodel the property.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Permits, Hiring and Opening Details
The announcement sets out a planned schedule, not a confirmed opening date. It does not say whether remodeling permits have been issued, when work will begin beyond the early-2027 estimate, or whether the anticipated summer soft opening will be kept. Construction schedules and opening plans can change.
Other details remain undisclosed, including the number of employees the store may hire, its operating hours, the products and services it will offer, and the cost of the project. The company also has not said whether the full opening will follow the soft opening or when that might occur.
Remodeling Planned for Early 2027
The next stated milestone is the start of remodeling at the Old Sugar Creek Road building, which Ace Retail Group expects in early 2027. The company anticipates a soft opening in summer 2027. No specific dates have been announced for either milestone.
Further updates could clarify construction progress, hiring, store operations and the opening schedule. Until the company provides those details, the Fenton location should be understood as a planned expansion rather than an already open store.
Key Questions
Where is the planned Westlake Ace Hardware?
The store is planned for 99 Old Sugar Creek Road in Fenton, Missouri, in a former Goodwill building with access from New Sugar Creek Road.
When is the store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027. The company has not announced a specific opening date.
How large will the store be?
The planned building is about 12,500 square feet, including approximately 11,000 square feet of retail space.
How many Westlake Ace stores does Ace Retail Group operate in the St. Louis area?
The company currently operates six in the area, according to Hardware Retailing. The planned Fenton location would add another store if it opens.
Has construction started?
No. The announcement says remodeling is scheduled to begin in early 2027. It does not provide a precise start date or confirm that work has begun.
Source: hardwareretailing.com
