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Orgill hired Scott Wakeman as executive vice president and chief marketing officer, effective Nov. 2, 2026. He will lead the distributor’s marketing and communications organization and support marketing services for its independent retail customers.
Orgill named Scott Wakeman its executive vice president and chief marketing officer on Nov. 2, 2026, assigning him leadership of the distributor’s marketing, branding and communications and the marketing services it provides to independent retailers. The appointment puts an experienced consumer-brand marketer in charge of work Orgill says supports both its own business and its customer base.
In the role, Wakeman will oversee Orgill’s marketing and communications organization, which the company says is continuing to evolve and grow. His responsibilities also include guiding and supporting retail service programs for Orgill’s customers, according to the announcement reported by Hardware Retailing.
Wakeman most recently served as vice president of brand strategy at Inspire Brands. Hardware Retailing reported that he led turnaround efforts for Sonic drive-in locations, which the report described as the second-largest brand in Inspire’s portfolio. The announcement did not provide details about the scope, duration or results of that work.
His earlier roles included leadership positions at Colgate-Palmolive and L’Oréal Cosmetics, followed by work at Grey Worldwide. He later led marketing and branding efforts for Bacardi and the Houston Astros. Orgill did not disclose the terms of his appointment or name an outgoing chief marketing officer.
Marketing Support for Retailers
The appointment connects a senior marketing role at Orgill with services intended for the independent retailers the distributor serves. Orgill says Wakeman will support customer-facing retail programs as well as the company’s internal marketing and communications, giving the role a scope beyond promoting Orgill itself.
That work may affect how the distributor presents its brands and organizes the marketing resources it offers customers. Orgill President and CEO Boyden Moore pointed to private-label brands, retailer marketing services and customer events as areas where Wakeman’s experience could apply. These are stated priorities and expectations from the company; the announcement does not describe a new program, a specific change in strategy or measurable targets.
For retailers, the practical significance will depend on what Orgill develops under Wakeman’s leadership and how those services are delivered. His appointment signals an executive-level focus on marketing support, but it is too early to assess any effects on individual customers or the broader independent home improvement market.
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Wakeman’s Brand Leadership Background
Orgill is a distributor whose customer base includes independent retailers. In announcing Wakeman’s appointment, the company framed his remit around its own brand and communications work as well as marketing programs and support for those customers.
Wakeman’s career spans consumer packaged goods, advertising, food service, spirits and professional sports, according to the career history in Hardware Retailing’s report. The range of sectors is relevant to Orgill’s stated interest in brand building and retail marketing, but the announcement did not identify particular past projects beyond his work on Sonic turnaround efforts.
The move comes as Orgill says its marketing and communications organization is evolving to meet company and customer needs. The announcement provides no earlier timeline for that organizational change, so it is unclear whether the appointment follows a larger restructuring or a previously planned expansion.
“We are very excited to add Scott to our executive team.”
— Boyden Moore, Orgill president and CEO
Strategy and Results Still Undisclosed
Orgill has not released a detailed plan, timetable or performance measures for Wakeman’s work. The announcement does not specify what changes, if any, customers should expect to the marketing services platform, private-label strategy or events.
It is also unclear how Orgill will measure whether its marketing support helps retailers strengthen their businesses. No budget, staffing changes, service rollout dates or customer feedback measures were given. The company’s descriptions of Wakeman’s fit and expected contribution are Orgill’s assessments, not reported results from his new role.
Watch for Retail Service Changes
Wakeman joined Orgill on Nov. 2, 2026, and is set to oversee its marketing and communications organization. The company has not announced a first initiative or a date for further updates.
Developments to watch include any changes to Orgill’s centralized marketing services, private-label branding, communications or customer events. Until the company provides specific plans or reports results, the announcement confirms a leadership appointment and its broad remit, but not particular changes or outcomes for retailers.
Key Questions
Who did Orgill appoint as chief marketing officer?
Orgill appointed Scott Wakeman as executive vice president and chief marketing officer.
When did Wakeman join Orgill?
According to the announcement reported by Hardware Retailing, Wakeman joined Orgill on Nov. 2, 2026.
What will Wakeman oversee?
He will oversee Orgill’s marketing and communications organization, including branding work and support for marketing services and retail programs for the company’s customers.
What experience does Wakeman bring to Orgill?
His reported career includes brand strategy work at Inspire Brands and leadership roles at Colgate-Palmolive, L’Oréal Cosmetics, Grey Worldwide, Bacardi and the Houston Astros.
Has Orgill announced specific changes for retailers?
No. Orgill described Wakeman’s broad responsibilities and priorities, but has not announced specific service changes, rollout dates or performance targets.
Source: hardwareretailing.com
