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Eichholtz California is building a network of showrooms across the state, following locations in West Hollywood and Orange County. A Palm Desert showroom is slated to open in December, though its exact opening date and address were not provided.
Eichholtz California, the West Coast showroom operation founded by interior designer Ryan Saghian and partners, plans to open a location in Palm Desert this December. The planned showroom would extend the business beyond its West Hollywood flagship and Orange County location, adding a third market to a retail network built around a curated selection of Dutch brand Eichholtz’s furniture and home accessories.
The California operation presents a curated edit of about 400 products selected from roughly 4,000 Eichholtz items. According to the report by Design Milk, Saghian shaped the selection through what he describes as a California lens. The interiors also include antiques, original art and pieces from other brands, rather than displaying Eichholtz products alone.
The West Hollywood flagship occupies a 6,000-square-foot space. The Orange County showroom, in a nearly 8,500-square-foot location at SoCo, opened last December. The source says the Palm Desert location is planned for the desert design district and is intended to have a distinct character. It does not provide an address, a precise December opening date or details about the new showroom’s size.
Saghian is the operation’s creative director. His partner, Anthony Checetto, a former antiques dealer, leads retail operations. Retail executives and entrepreneurs Michael Webster and James Lunsford joined as cofounders for the Costa Mesa expansion. The team says showroom displays change as pieces sell and new items arrive, so the spaces are intended to evolve rather than remain fixed.
A Third Market for Eichholtz California
The Palm Desert plan would bring the company into a market the founders associate with architecture, interior design and second-home living. The expansion is not being described as a simple repeat of the existing stores: Saghian says the aim is for each location to respond to its local design community. That approach could make the new showroom’s presentation and product mix different from those in Los Angeles and Orange County.
For local designers and customers, a Palm Desert showroom could offer an in-person way to view Eichholtz furnishings alongside antiques, art and other selected pieces. The source does not state whether the store will serve trade customers, the general public or both, nor does it provide information on pricing, staffing or services. The confirmed significance is the planned geographic expansion, not a reported change to the brand’s wider distribution or business strategy.
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From West Hollywood to the Desert
Saghian said his experience using Eichholtz in his interior design work helped prompt him to establish a California operation for the Dutch luxury furnishings brand. The first location was the West Hollywood flagship, which opened last year, according to the Design Milk report. The Orange County store at SoCo followed last December, extending the concept into a different regional design community.
The four founders describe the locations as parts of a California network rather than identical branches. In Saghian’s account, West Hollywood offered a position in Los Angeles’s design scene, Orange County brought access to another community, and Palm Desert was a natural next market because of its relationship to homes and design in the desert. These are the founders’ explanations for the choices; the source provides no sales figures or other measures of demand.
““The idea was never to open three versions of the same store—it was to build a California network where each location responds to its market.””
— Ryan Saghian, Eichholtz California cofounder and creative director
Opening Details Still Pending
The Palm Desert opening is slated for December, but the source does not identify a specific date or say whether the schedule is final. It also does not give the showroom’s street address, floor area, opening hours or the products planned for its displays. The exact way the Palm Desert store will differ from the other locations has not been detailed beyond the founders’ intention to tailor it to the market.
The available report does not include independent confirmation from the parent brand, financial terms, sales performance or a stated plan for further locations after Palm Desert. Those details should not be inferred from the announced expansion.
Palm Desert Opening Expected in December
The next stated milestone is the planned Palm Desert showroom opening in December. The company may provide a specific date, address and further information about the store’s design and offerings closer to launch, but none was included in the source report. Until then, the confirmed development is the plan to add the desert location to the existing West Hollywood and Orange County showrooms.
Key Questions
Where does Eichholtz California plan to open its next showroom?
The company plans to open a showroom in Palm Desert, in the area’s design district. The source does not provide an exact address.
When is the Palm Desert showroom expected to open?
It is slated to open this December. No exact opening date was reported.
Where are Eichholtz California’s existing showrooms?
The operation has a flagship in West Hollywood and an Orange County showroom at SoCo. The Orange County location opened last December, according to the source report.
What will the California showrooms sell?
The showrooms present a curated selection of about 400 Eichholtz products drawn from a catalogue of roughly 4,000. Their interiors also feature antiques, original art and items from other brands.
Will the Palm Desert showroom match the other stores?
Ryan Saghian says the goal is for each location to respond to its market, rather than create identical stores. Specific details about the Palm Desert showroom’s design and product selection have not been released in the source material.
Source: rss
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